Like every piece of content on the internet, there isn’t a magic button that throws it into virality. Getting more people to see your “thing” whether it’s a TikTok, website, or podcast, needs its own attention even after you’ve published it. Find out the best practices to promote your podcast below and grow your audience.
Sharing
It sounds simple, but sometimes keeping it simple is best! No matter which platform you post your podcast there will be a share function (Spotify, Apple Podcasts, YouTube). Sharing your content is one of the easiest and cheapest ways to promote your podcast. Sharing to spaces such as Facebook, Instagram, sub-reddits, and TikTok casts a net to a wider audience. Here are a few things you can do when you share your podcast:
- Share the link
- Tease what the episode is about in the caption
- Use relevant hashtags
- Tag guests
- Tailor your post to the platform
Tagging people in posts for your podcast is a great way to share your podcast with a wider audience. Shouting out guests and relevant people to your podcast gives other people a spotlight, but also allows them to share your content with their followers.
Snippets
Also known as short-form content or reels, snippets are 30-60 second clips that capture highlights in your podcast. These could be key moments or ideas that are shared, that get the viewers intrigued and wanting to see the full episode. You can use free editing software such as DaVinci Resolve or outsource your editing to a media agency like Hubspoke Media.
Once you have your snippets, share them across your social media and remember to keep your caption short and interesting. Tease the audience with what’s to come in the full podcast episode and make sure to include a link to the channel so they can check it out themselves.
Newsletter
Newsletters are a fantastic way to send promotional material for your podcast to people who want to see it. People have an option to sign up for a newsletter, so your message isn’t going to people who have no interest. You can share the latest news, episodes, and add an incentive to people who sign up (early access to episodes, viewer questions to be answered on the podcast).
Community Posts
Platforms like YouTube have a community post feature, where you can post to your audiences feeds. These community posts can do a lot of things such as:
- Image
- Image Poll
- Text Poll
- Video
- Quiz
These are great ways to get feedback, podcast ideas and engagement from your audience.
What next?
Knowing what and where to post your promotion is one thing, but taking the time to create it is another! At Darlington Stream Space, we look after your marketing for your podcast, from branding to best times to upload, to even creating snippets and sharing to social media. You can rely on our team of creatives to manage and promote your podcast. Get in touch with us to start your podcasting journey.